What makes a good design challenge?
Design wise – we are looking for challenges that include several user journeys, for example a booking flow, an e-commerce journey or completing a particular task. Ideally we also need a relatively easy to access target audience, or help from the business in getting access to the target audience.
If you are a startup struggling with traction, clear vision, or differentiation, this can make for a good Product Strategy and Management challenge. For more holistic challenges, it might be Service Design. And if you are looking to understand your potential base, then it could be a fit for our User Research course.